All hail America! Tommy Hilfiger bought all the fun, young, cool vibes to his Spring 2017 collection.
Hilfiger transformed Venice Beach into the ultimate amusement park, complete with flamethrowers, a high-flying Kamikaze pendulum ride and a live musical performance by Fergie (#Tommyland).
The inspiration for the show was California’s ‘Summer of Love’ and also the spirit of festivals where “music and style collide with pop culture heritage.”
Hilfiger’s muse Gigi Hadid opened the show in a geometric, colour-blocked crop-top and leather pants of her own design, a sporty yellow anorak draped cooly over her shoulders.
The collection was full of iconic American pieces such as patched denim, his classic red, white and blue color inspirations, as well as boho ensembles with bikinis, denim and maxi dresses.
It also featured looks from his ‘Tommy x Gigi’ capsule collection.
Hilfiger promises that #Tommyland is just the beginning, and hopes to take the #TommyNow show global in seasons to come. In a country where political views are at strife, it was symbolic that this show celebrated a quintessential American city.
When Hilfiger walked the runway, a white bandana tied to the belt loop of his chinos, it was easy to believe we could all be united once again.